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Public Diplomacy has assumed great significance in foreign policy and strategic communication for Rising Powers like India and China. These Rising nation-states, with expanding economies and global ambitions, are taking to purposeful communication with global audiences for building positive image and enhancing goodwill. In such efforts, the use of social media has become extensive and widespread. India is a major example of a Rising Power’s employment of social media in fostering communication. Mainstream social media platforms like Twitter and Facebook have become forums for direct engagement between Indian policy establishment and its foreign and national constituencies. This paper identifies the key characteristics of India’s digital communication and examines its effectiveness while exploring the contribution of digital communication to India’s international stature.